10 Tips to improve the SEO of your blog and personal brand

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How to improve my blog? 10 infallible tools
You already know: creating quality content is the best way to reach your audience and provide added value. In addition, it is necessary to apply a series of optimizations for SEO and accompany it with a good Marketing strategy in Social Networks to maximize its dissemination. However, maybe your strategy is not giving the results you expect, and you may wonder: How to improve my blog? In this regard, today I will share with you 10 infallible tools to accompany and enhance the effectiveness of your publications. Remember to bookmark this post!

How to improve my blog? 10 tools to plan, organize and optimize your blogging tasks

1- Use a calendar to order your publications
First things first: ordering your publications is the best way to guide your editorial strategy and measure its results . For this it is necessary that you use a Social Networks calendar , so called because it allows you to have a record of the titles published on your blog to better organize its dissemination on Social Media . This calendar is one of the essential worksheets to work with content , since in it you can see the record of your blogging activities and share them more easily.
As you can see in the image, in this template you must include the URL of your blog posts , the author , the topic addressed, the date and time of publication, and the featured images used to spread each article on Social Networks. Having this registry will not only help you organize your content strategy, but will also facilitate the process of re-publishing your posts from the suggested frequencies for Social Media .

2- Get a diagnosis of your blog with QuickSprout
Once you’ve sorted your recent posts on the calendar, it’s time to find out where your blog is in terms of dissemination and SEO (search engine optimization). To get a detailed diagnosis you can use Quick Sprout , a simple free site analyzer, through which you can enter the URL of your blog and other sites to see a detailed analysis of their performance.


Thus, Quick Sprout offers you data on how optimized your site is in terms of loading speed, length of your titles, number of internal links used, your most popular topics shared on Social Networks, your best Keywords used and many other parameters. The idea is that you use this information as a reference to make adjustments and better guide your efforts. You can also take advantage of this tool to analyze your competitors’ site and get ideas on topics to publish based on their most successful topics on Social Media .

3- Choose the best themes to create your blog posts with the help of Twitter
Now that you have an idea of what the situation of your blog is, it is time to create new content with a view to maximizing your dissemination and attracting new readers. To choose the best topics, it is highly recommended to know what are the topics that most interest your audience . To do this you can turn to Twitter and take a look at the TT (Trending Topic or Trends) of your city or country, to know what people are talking about. Thus, you will be able to select the topic you will write about from the list of most popular topics.
4- Take advantage of your browsing to select content to write with Pocket
In addition to the previous tool, you can take advantage of your navigations to select topics for your blog with Pocket . It is an extension for Chrome that allows you to save any interesting content that you find while browsing the Internet with one click. That way you can reserve content to inspire your subsequent blog posts and make your time online go more. Pocket is available in Spanish and works on all types of devices.


5- Organize your ideas for blog posts with Trello
Once you have “harvested” several topics to cover on your blog, you can organize your workflow with Trello . This practical online application allows you to create visual Dashboards with tasks and topics for each of your blog posts and add images, links and other data. In this way, you can sort your ideas obtained through Twitter and saved with Pocket . Thus, when creating your blog posts , you can consult your Trello boards to retrieve ideas and guide your production.

6- Take advantage of Google Docs to write your publications alone or in collaboration with other people
Google Docs is one of the most useful Google applications for bloggers . It is an ideal online text editor to work on your blog posts from any computer , since your documents prepared there are automatically stored in your Google Drive account . Google Docs not only offers you numerous formatting and proofing features, but it’s also perfect for writing articles in collaboration with others . For this, it allows you to add comments and view the edit history, among other functions.
7- Find the best keywords for your blog posts with Keyword Planner
In addition to developing quality publications, it is essential that you include in them the keywords that will allow both users and the search engines , find your content . Thus, you must add in the titles, images and text of your blog post some key words or essential keywords , referring to the topic covered in your article (for example, “Pet care” or “Sportswear”). Keyword Planner of Google AdWords you to find what the are keywords most wanted by people, so that you can include them in your publications and thus increase their chances of dissemination.


8- Create and include in your blog posts high impact infographics with Infogram
When asked ” How to improve my blog? ”An excellent way to increase the added value of your publications and to multiply their chances of diffusion is to include infographics in your productions. Indeed, infographics are among the most shared content on Twitter and other Social Networks, so it is highly recommended to include them in your blog posts. With the help of you can create your own infographics in an easy and professional way.


9- Create and retouch images for your blog posts with Gimp
In addition to infographics, images in general stand out for being the most shared content on Social Media . For this reason, it is important that your blog posts have impactful visual content, in order to attract users. To create and edit your images you can use Gimp , a free and downloadable image editor with as many features as Photoshop . In addition, I recommend you click on the following link to know the best free and legal image banks of 2015 .

10- Share articles from your blog to Social Networks with Postcron for Chrome
Once your blog post is ready and published, it is time to promote it on Social Networks . For this task, I recommend you take advantage of Postcron for Chrome , the extension that will enable you to schedule and publish your articles on all your social accounts directly from your browser . In this way, you will save work time, and you will not have to enter each of your social accounts to make your publication known to your audience. Practical! truth?

With the help of these 10 tools that I have shared with you, you will be able to give a favorable answer to the question “How to improve my blog?” . Incorporate them into your routines to increase productivity on your blog and simplify your research and production tasks.

Did you find this article helpful? Which of these tools did you find the most practical? Leave us your comment! And please remember to share this blog post with your contacts. See you soon!

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